The future of USB cables

 Revolutionary 18K gold plated magnetic USB cable changing the way you connect to your phone forever

Indiegogo most crowdfunded cables ever! asap Connect will allow you to connect your phone or USB devices to your cable quickly and seamlessly. The patent-pending magnetic technology coupled with superior materials including rare earth neodymium magnets, 18K gold plated connectors, aluminium shield and nylon braided cables, ASAP Connect will change the way you connect your phone forever.


ASAP Connect will allow you to connect your phone or USB devices to your cable quickly and seamlessly. The patent-pending magnetic technology coupled with superior materials including rare earth neodymium magnets, 18K gold plated connectors, aluminium shield and nylon braided cables, ASAP Connect will change the way you connect your phone forever.


Sick and tired of flipping your cables back and forth to connect it on the right side? We were too, so we engineered ASAP Connect to have dual reversible connectors. This means first connection every time on both ends of the cable. Now you can connect your phone even in the dark! Check it out in action below.

Device/Phone (output end)

USB Type A (input end)

ASAP Connects features a reversible Type A connector that we hope to see become a standard for all USB devices one day. We’ve evolved it from the older reversible Type A connector which moves back and forth and tends to break over time rather than stay stationary. The result is a seamless instant connection every time.

Through years of design and material testing, we’ve reduced the size of the ASAP Connect tip to only 10mm (0.39″) wide which fits perfectly into all your Apple and Android devices. We’ve tested the tips on over 100 phone cases and found it fit on all of them. The only exception is for some phone cases which have a protective flap on the charging port which may not be able to close properly with the tip in place. This also the case for the Samsung S5 phone due to its inbuilt protective flap.

What truly sets ASAP Connect apart from other magnetic connectors is its unique bevelled and concave magnetic connector design on both the tip end and cable head end.

Through this careful 360° exterior positioning of 2 strong neodymium magnets on both ends, the tip only needs to be within the magnetic field of the cable end to be quickly attracted and connect seamlessly.

Competitor designs require the tips to be correctly aligned inside the cable head which requires guidance to be connected correctly if missed. Competitor designs also use weaker magnets and require a very perfect alignment of the cable and tip for a correct connection. See if you can guess which is ASAP Connect below.

Don’t be fooled by the similar external look of competitor cables, ASAP Connect (on the right) will connect correctly even if the tip is flipped 180° due to both the strong neodymium magnets having their polarity perfectly positioned and the unique outward and concave magnetic connector design.


We’ve added an adapter perk which is based off the same technology as the cable. The advantage of the adapter is that you can swap between your existing cable and the magnetic cable by simply snapping on or off the adapter. Please note that we highly recommend the cable over the adapter due to the adapter combined with your existing cable being heavier than just the ASAP Connect cable head on it’s own. A heavier cable head means it is more likely for the magnets to disconnect during use.

So far we are offering the adapter in the colors silver and gunmetal. We may offer down the track the colors rose gold and gold if we see a good response for the adapters.

When the adapter is attached to your cable the LED light will stay on permanently when connected to a power source. This is different to the cable LED light which only turns on when connected to your phone.

Please note: you do not need to purchase the adapter to use the current ASAP Connect.


Gunmetal                                              Silver                                                   Gold


We’ve tested the cables on dozens of Apple and Android devices and have reported no compatibility issues. As long as you have any device that requires a Lightning connector (such as iPhone 6, iPhone 6 plus, iPad, iPad Mini etc.) or a MicroUSB connector (such as Android phones, mini speakers, headphones etc.) ASAP Connect will work every time.

ASAP Connect is 100% compatible with all data transfer technology and fast charge technology including QualComm 2.0, QualComm 3.0 and Samsung Adaptive Fast Charge.

Please note that our cables are not cross compatible which means Apple cables are not compatible with Android tips and vice versa due to their unique connector properties. More information is available in the design section below.



We have evolved away from the traditional Lightning tip for Apple devices to create what we call the “Alpha” tip for 2 main reasons:

REASON 1: Have you ever had your Lightning tip start wobbling and eventually break off? This happens because the tip and base are made of 2 different components which break apart over repeated use. The Alpha tip solves this problem by integrating both the tip and base into 1 piece.


REASON 2: As Apple has not currently released their own magnetic Lightning tips, anyone seeking MFi certification from Apple will be refused as they will need to purchase the tips from an Apple MFi certified magnetic Lightning tip manufacturer which does not currently exist as of April 2016.

Without MFi certification most major retailers will not sell a USB cable for Apple devices and leaves the brand potentially open to law suits from Apple. The integration of the Alpha tip bypasses this certification process by not using the Lightning tip and allowing ASAP Connect to be manufactured and sold in major retailers worldwide.


Over the past 2 years we have been working closely with our manufacturer and possess both a registered design and utility patent-pending to protect our unique technology and its potential future applications.

ASAP Connect has also been granted the following international certifications:

Beware of imitations, fake and low quality magnetic cables on the Internet. We have purchased samples directly off dozens of suppliers who claim to produce premium magnetic USB cables and performed both extensive laboratory and daily-use testing.

Here are our findings:

–  We have found many to not work as claimed, not be reversible, not transfer data nor charge your phone as it’s maximum speed. We have even found some to create smoke and even damage your phone

– Many of these companies offer cables that do not have the following certifications: FCC, CE, ROHS and hence may not be approved for sale in your country. You should always ask the seller first if they have these international certifications before making a purchase

– Any company which claims to have Apple MFi certified lightning magnetic tips is completely false as of 27th April 2016. Apple has not currently produced nor approved any magnetic Lightning tips commercially and hence will not provide a MFi licenced magnetic Lighting connector to any company attempting to selling magnetic connectors as of 27th April 2016

– We have found many companies to use poor quality magnets that have weak magnetism or lose their connectivity over time due to no magnetic plating

– We have found many companies produce tip designs that are too thick and wide to fit on your phone case

More info here: Charge Asap

Thanks for reading,


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